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Neil Findlay, a prominent supporter of new Scottish Labour leader Richard Leonard, said Kezia Dugdale's participation in ITV's I'm A Celebrity Get Me Out Of Here was "ludicrous".
Mr Leonard has already said Ms Dugdale could face suspension by Labour.
Ms Dugdale has not spoken about the programme, which begins a new series later.
However, it is understood that she intends to donate her parliamentary salary to charity while she is in Australia taking part in the programme.
Speaking on the BBC's Sunday Politics Scotland programme, Mr Findlay said: "I think it's an utterly ludicrous, ludicrous position.
"You have a situation where we're in the run up to the budget in Scotland. Where local government is on its knees. Where the NHS is showing pressures like never before.
"When people's living standards are falling, they expect their MPs, MSPs, councillors and all elected representatives to be in fighting on their behalf.
"I don't think people would expect them to jet off around the world and sit around a camp fire eating a kangaroo's appendage."
The ITV programme is famous for asking its participants to eat unusual items of food.
Mr Findlay added: "I think it demeans politics when people get involved in that. I think we've a very serious job to do.
"People out there are struggling and there's huge pressures on public services. That's the job you should be doing.
"I take my job very seriously, so do my colleagues, and they would expect better."